This book brings together an explicit linkage between empirical and theoretical perspectives on tourism and discourse. A broad social semiotic approach is adopted to analyze a range of spoken, written and visual texts providing a unique resource for researching and teaching tourism in the context of communication studies.
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Adam Jaworski is Chair Professor of Sociolinguistics at the School of English, University of Hong Kong. He was formerly at Adam Mickiewicz University Poznań, Birkbeck University of London, and Cardiff University. His research interests include language and globalization, display of languages in space, media discourse, nonverbal communication, and text-based art. His most recent book is The Elite Discourse (Routledge, 2018, with Crispin Thurlow). He is member of the editorial board of the following journals: Discourse, Context & Media, Discourse & Society, Journal of Language and Politics, Journal of Sociolinguistics, Language in Society, Linguistic Landscape, The Mouth, Multilingua, and Visual Communication, among others. With Brook Bolander, he co-edits the Oxford University Press book series, Oxford Studies in Sociolinguistics.
Annette Pritchard is Reader at the Welsh Centre for Tourism Research, University of Wales Institute, Cardiff. She has published widely in a range of tourism areas.
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