Gamification for Tourism - Couverture rigide

Couverture rigide

ISBN 10 : 1845418212 ISBN 13 : 9781845418212

Editeur : Channel View Publications, 2021

Synopsis

This book examines the cutting-edge concept of gamification in tourism. It provides a theoretical foundation for tourism gamification and discusses the concepts of gaming and gamification and their application in the tourism and hospitality industry. The chapters offer valuable insights by showcasing examples of best practice from different countries and addressing key issues of game mechanism and game design principles. They focus on areas such as game design elements, game player types and their motivation, location-based games, augmented reality and virtual reality games. The volume will be useful for students and researchers in tourism marketing, digital tourism, smart tourism and tourism futures. It also serves as a helpful tool for tourism industry practitioners looking to increase customer engagement, enhance loyalty and raise brand awareness.

A propos du livre

À propos de l'auteur

Feifei Xu is a Professor in Tourism Management, University of West London, UK and a Professor at Southeast University, China. She is Associate Editor of Tourism Review. She has worked in the field for 20 years.

Dimitrios Buhalis is a Professor and the Director of the eTourism Lab and Deputy Director of the International Centre for Tourism and Hospitality Research, Bournemouth University, UK. He is a strategic management and marketing expert with specialisation in ICT applications in the tourism and hospitality industries.

Détails de l'édition

• Éditeur: Channel View Publications
• Date d'édition: 2021
• Langue: anglais
• ISBN 10: 1845418212
• ISBN 13: 9781845418212
• Reliure: Relié
• Nombre de pages: 312
• Éditeur: Xu Feifei, Buhalis Dimitrios
• Coordonnées du fabricant: non disponible
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