This book offers a practical guide for scenario planning to make sense of the future of tourism for practitioners, researchers and students. It provides an overview of the theoretical development of scenario planning, describes the scenario planning method and puts it into the context of strategic foresight. A variety of scenario planning and futures case studies are presented which demonstrate how scenario planning is used and deployed. Each case study is drawn from the European Tourism Futures Institute’s 12 years of practice, emphasising the different stages of the scenario planning method, and includes learning points and discussion questions to help readers understand key concepts, theories and applications.
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Albert Postma is Professor of Strategic Foresight at the European Tourism Futures Institute, NHL Stenden University of Applied Sciences, the Netherlands. His research interests include foresight, scenario planning, tourism community relations and overtourism.
Stefan Hartman is Head of Department at the European Tourism Futures Institute, NHL Stenden University of Applied Sciences, the Netherlands. His research interests include tourism futures, scenario planning, managing sustainability transitions and resilience.
Ian Yeoman is Professor of Disruption, Innovation and New Phenomena at the Hotel Management School Leeuwarden, NHL Stenden University of Applied Sciences, the Netherlands. His research interests include tourism futures, science fiction, scenario planning, theory building and disruption.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Paperback. Etat : New. This book offers a practical guide for scenario planning to make sense of the future of tourism for practitioners, researchers and students. It provides an overview of the theoretical development of scenario planning, describes the scenario planning method and puts it into the context of strategic foresight. A variety of scenario planning and futures case studies are presented which demonstrate how scenario planning is used and deployed. Each case study is drawn from the European Tourism Futures Institute's 12 years of practice, emphasising the different stages of the scenario planning method, and includes learning points and discussion questions to help readers understand key concepts, theories and applications. N° de réf. du vendeur LU-9781845418861
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Paperback. Etat : new. Paperback. This book offers a practical guide for scenario planning to make sense of the future of tourism for practitioners, researchers and students. It provides an overview of the theoretical development of scenario planning, describes the scenario planning method and puts it into the context of strategic foresight. A variety of scenario planning and futures case studies are presented which demonstrate how scenario planning is used and deployed. Each case study is drawn from the European Tourism Futures Institutes 12 years of practice, emphasising the different stages of the scenario planning method, and includes learning points and discussion questions to help readers understand key concepts, theories and applications. This book offers a practical guide for scenario planning to make sense of the future of tourism for practitioners, researchers and students. A variety of case studies are presented which demonstrate how scenario planning is deployed. They include learning points and questions to help readers understand key concepts, theories and applications. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781845418861
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