The Management of Intellectual Property - Couverture rigide

Couverture rigide

ISBN 10 : 1845421124 ISBN 13 : 9781845421120

Editeur : Edward Elgar Publishing Ltd, 2006

Synopsis

This book brings together innovative contributions on the management of intellectual property (IP) and intellectual property rights by an esteemed and multi-disciplinary group of economists, management scientists, accountants and lawyers.

Offering a broad and enlightening picture of the measurement and management of IP, the contributors argue that the shift towards a knowledge-based economy has increased the importance of IP and more generally, intangible assets, as a focus for company decision-making behaviour. The book explores these intangible assets, which are driven by investments in R&D, marketing, education and training, management information systems and organizational structure. The inherent risk in the development of such assets - born from the involvement of creativity and innovation - is also discussed.

The Management of Intellectual Property should prove of use to both students of management and managers in the field who have to make decisions with regard to investments in, and the protection of, IP and other intangible assets.

A propos du livre

À propos de l?auteur

Edited by Derek Bosworth, Emeritus Professor, University of Manchester and Senior Research Associate, Oxford Intellectual Property Research Centre, St Peter’s College, Oxford, UK and Elizabeth Webster, Director, Centre for Transformative Innovation, Swinburne University of Technology, Australia

Détails de l'édition

• Éditeur: Edward Elgar Publishing Ltd
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 1845421124
• ISBN 13: 9781845421120
• Reliure: Relié
• Nombre de pages: 352
• Éditeur: Bosworth Derek, Webster Elizabeth
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible