Entrepreneurial Strategy: Emerging Businesses in Declining Industries - Couverture rigide

Cassia, Lucio; Fattore, Michael; Paleari, Stefano

 
9781845421977: Entrepreneurial Strategy: Emerging Businesses in Declining Industries
Couverture rigide
ISBN 10 : 1845421973 ISBN 13 : 9781845421977
Editeur : Edward Elgar Publishing Ltd, 2006

Synopsis

Entrepreneurial Strategy aims to revive the debate on the role of entrepreneurship in the context of mature business. The authors contend that mature and declining industries are increasingly dominated by the negative pressure of external factors, but they are also embedded with a potential renewed role for entrepreneurship because the industry forces as a whole tend to break up, leaving space for strategic business innovation.

The book offers a thorough insight to the entrepreneurial dynamics behind emerging businesses in declining industries, in particular on the roles of resources, processes and people. Using structured business case studies, it illustrates the entrepreneurial strategy of these firms, concluding that emerging firms target growth by:


  • expanding to control key assets
  • using innovation rather than production of new technologies
  • making significant improvements in productivity
  • building a particular customer-oriented reputation.

Practitioners, managers and entrepreneurs wishing to better understand the dynamics behind emerging businesses, and policymakers developing industry foresight and setting out policies for the enhancement of entrepreneurial activity will find this book invaluable. It will also be warmly welcomed by students, academics and researchers with an interest in entrepreneurship, industrial economics and business administration.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Lucio Cassia, Professor of Strategic Management and Entrepreneurship, Department of Economics and Technology Management and CYFE – Center for Young and Family Enterprise, Michael Fattore, Assistant Professor and Stefano Paleari, Professor in Business Economics and Finance, Department of Economics and Technology Management, University of Bergamo, Italy

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Edward Elgar Publishing Ltd
Date d'édition
2006
Langue
anglais
ISBN 10 
1845421973
ISBN 13 
9781845421977
Reliure
Relié
Nombre de pages
320
Coordonnées du fabricant
non disponible
Personne responsable
non disponible