Articles liés à Food Product Development: Maximising Success
Synopsis
Product development is the lifeblood of the food industry, from refining an established product range to developing completely new products. It is, however, a process fraught with risk that often ends in failure. So what then are the keys to making the process a success? Drawing on a wealth of experience gathered over 40 years, Food product development provides the answers. The first half of the book examines the four core elements of product development: the business strategy directing product development; the various steps in the product development process; the knowledge required to fuel the process; the need for keeping the product development focused on the consumers needs and aspirations. The second part of the book looks at managing the product development process in practice with four case studies of successful product launches. It also discusses how to evaluate and improve the process to make future product innovation more successful. Filled with examples and practical suggestions, and written by a distinguished team with unrivalled academic and industry expertise, Food product development is a essential guide for R&D and product development staff, and all managers concerned with this key issue throughout the food industry.
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À propos de l?auteur
Allan M. Anderson is Chief Executive of the New Zealand Dairy Research Institute, the central R & D organisation for the New Zealand dairy industry, and has extensive experience of managing successful product development projects.
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Food Product Development : Maximising Success
Edité par
Elsevier Science & Technology, 2001
ISBN 10 : 1845697227
ISBN 13 : 9781845697228
Ancien ou d'occasion
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Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
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Food Product Development: Maximising Success
Edité par
Woodhead Publishing, 2001
ISBN 10 : 1845697227
ISBN 13 : 9781845697228
Neuf
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Vendeur : Brook Bookstore On Demand, Napoli, NA, Italie
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Food Product Development: Maximising Success (Woodhead Publishing Series in Food Science, Technology and Nutrition)
Edité par
Woodhead Publishing 2001-09-18, 2001
ISBN 10 : 1845697227
ISBN 13 : 9781845697228
Neuf
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Food Product Development
Edité par
Woodhead Publishing Limited, 2001
ISBN 10 : 1845697227
ISBN 13 : 9781845697228
Neuf
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Vendeur : Majestic Books, Hounslow, Royaume-Uni
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Etat : New. pp. 392. N° de réf. du vendeur 5654630
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Food Product Development: Maximising Success
Vendeur : Revaluation Books, Exeter, Royaume-Uni
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Paperback. Etat : Brand New. 1st edition. 392 pages. 8.98x6.06x0.87 inches. In Stock. N° de réf. du vendeur __1845697227
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Food Product Development
Edité par
Woodhead Publishing Limited, 2001
ISBN 10 : 1845697227
ISBN 13 : 9781845697228
Neuf
Couverture souple
Vendeur : Books Puddle, New York, NY, Etats-Unis
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Etat : New. pp. 392. N° de réf. du vendeur 262226105
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Food Product Development
Edité par
Elsevier Science Sep 2001, 2001
ISBN 10 : 1845697227
ISBN 13 : 9781845697228
Neuf
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Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Product development is the lifeblood of the food industry, from refining an established product range to developing completely new products. It is, however, a process fraught with risk that often ends in failure. So what then are the keys to making the process a success Drawing on a wealth of experience gathered over 40 years, Food product development provides the answers.The first half of the book examines the four core elements of product development:-the business strategy directing product development; the various steps in the product development process; the knowledge required to fuel the process; the need for keeping the product development focused on the consumers needs and aspirations.The second part of the book looks at managing the product development process in practice with four case studies of successful product launches. It also discusses how to evaluate and improve the process to make future product innovation more successful.Filled with examples and practical suggestions, and written by a distinguished team with unrivalled academic and industry expertise, Food product development is a essential guide for R&D and product development staff, and all managers concerned with this key issue throughout the food industry. 392 pp. Englisch. N° de réf. du vendeur 9781845697228
Quantité disponible : 2 disponible(s)
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Food Product Development
Edité par
Woodhead Publishing Limited, 2001
ISBN 10 : 1845697227
ISBN 13 : 9781845697228
Neuf
Couverture souple
Vendeur : Biblios, Frankfurt am main, HESSE, Allemagne
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Etat : New. pp. 392. N° de réf. du vendeur 182226099
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Food Product Development: Maximising Success
Edité par
Elsevier Science & Technology, 2001
ISBN 10 : 1845697227
ISBN 13 : 9781845697228
Neuf
Paperback / softback
Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-Uni
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Food Product Development
Edité par
Elsevier Science & Technology|Woodhead Publishing, 2001
ISBN 10 : 1845697227
ISBN 13 : 9781845697228
Neuf
Couverture souple
Vendeur : moluna, Greven, Allemagne
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Product development, from refining an established product range to developing completely new products, is the lifeblood of the food industry. It is however a process fraught with risk, which often ends in failure. This book explains the means to making prod. N° de réf. du vendeur 597074729
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