Merchandising Intellectual Property - Couverture rigide

Adams, Captain John; Tritton, Guy; Hickey, Julian

Couverture rigide

ISBN 10 : 1845922387 ISBN 13 : 9781845922382

Editeur : Tottel Publishing, 2007

Synopsis

Previously known as "Character Merchandising", this is the only book available that deals with the particular problems which arise in relation to merchandising in the UK. Examining important issues to be considered by the owners and the licensee, it offers information in a concise and readily accessible format and includes invaluable precedents such as licensing agreements, cross-border licences and a representation agreement. Covering the UK plus 5 key international jurisdictions: Australia; Canada; France; Germany; and USA, this new edition has been brought right up-to-date and includes updated coverage of trade marks law (including Arsenal v Reed), revised content to take account of the Act 1998, and changes to copyright law, in the US in particular.

Détails de l'édition

• Éditeur: Tottel Publishing
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 1845922387
• ISBN 13: 9781845922382
• Reliure: Relié
• Numéro d'édition: 3
• Nombre de pages: 320
• Coordonnées du fabricant: non disponible
• Personne responsable: WordUnited GmbH; distribution@wordunited.com; ; Theodorstrasse 105; DUSSELDORF; 40472; Allemagne