Articles liés à Tourism Behavior: Travellers' Decisions and Actions

Tourism Behavior: Travellers' Decisions and Actions - Couverture souple

March, Roger; Woodside, Professor Arch

 
9781845935870: Tourism Behavior: Travellers' Decisions and Actions
Couverture souple
ISBN 10 : 184593587X ISBN 13 : 9781845935870
Editeur : CABI Publishing, 2009

Synopsis

How do individuals go about making trade-off's among work, leisure, travel, and personal maintenance (e.g. sleeping) activities? What are the unconscious as well as conscious drivers of their behaviours? How well do their behaviours follow what they plan? These questions are fundamental in consumer behaviour. This book provides fresh insights in responding to these issues. This book examines alternative theories and the empirical testing of trade-offs we make in life among work, leisure, travel, and personal maintenance actions and how our plans relate to what we actually do. Tourism Behaviour considers plans and behaviours for tourist spending, length of stay, attractions, destinations, accommodation and activities, and investigates how marketing strategies affect consumer plans. This book provides new theory, empirical studies, and practical insights of significant interest to travel and leisure researchers, destination marketing

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Roger March

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
CABI Publishing
Date d'édition
2009
Langue
anglais
ISBN 10 
184593587X
ISBN 13 
9781845935870
Reliure
Broché
Nombre de pages
280
Coordonnées du fabricant
non disponible
Personne responsable
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