Strategic Management in Tourism - Couverture souple

Couverture souple

ISBN 10 : 1845935888 ISBN 13 : 9781845935887

Editeur : CABI Publishing, 2011

Synopsis

Fully updated with new chapters linking strategic thinking and action in the management of tourism, this comprehensive textbook provides an analytical evaluation of the most important global trends in tourism and analysis of the impact of crucial environmental issues and their implications and the major factors affecting international tourism management. Following a successful first edition that is now a mainstream textbook in tourism courses, the book also covers marketing strategy, functional management and strategic planning in order to provide an integrated synthesis that will benefit students in their future careers, and also be useful to professionals working in the tourism sector. It is suitable for students and researchers in tourism and related subjects.

A propos du livre

À propos de l?auteur

Luiz Moutinho (BA, MA, PhD, FCIM) was Professor of BioMarketing and Futures Research at DCU Business School, Dublin City University in Ireland. Previously, and for 20 years, he was appointed Foundation Chair of Marketing at the Adam Smith Business School, University of Glasgow, Scotland. In 2017 he received a degree of Professor Honoris Causa from the University of Tourism and Management Skopje, FY Republic of Macedonia. Professor Moutinho completed his PhD at the University of Sheffield in 1982. He has since held posts at Cardiff Business School, University of Wales College of Cardiff and in the USA (Cleveland State University, Northern Arizona University, California State University), as well as Visiting Professorship positions at numerous universities in China, Lithuania, Austria, New Zealand, Denmark, Slovenia, Portugal, Hungary, Taiwan, Brazil, Colombia and Cyprus. He is the Founding Editor-in-Chief of the Journal of Modelling in Management (JM2), as well as associate editor for four other journals, and sits on the Editorial Boards of another 46 international academic journals. He has over 140 articles published in refereed academic journals, 30 books, and more than 9,900 academic citations. Professor Moutinho's areas of research interest encompass bio-marketing, neuroscience in marketing, EMOWEAR, evolutionary algorithms, human-computer interaction, the use of artificial neural networks in marketing, modelling consumer behaviour, marketing futurecast, and tourism and marketing.

Détails de l'édition

• Éditeur: CABI Publishing
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 1845935888
• ISBN 13: 9781845935887
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 328
• Éditeur: Moutinho Luiz
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible