Articles liés à Practical Tourism Research
Synopsis
Training in research methods is increasingly important for students of tourism, and this broad, accessible textbook outlines the concepts and tools essential to understand, manage, and conduct tourism research. The book also provides practical advice on tasks from planning to reporting research results. Skills such as questionnaire design, sample selection, and interviewing are covered, as well as analytical tools such as the development of scales and indices, assessment of advertising performance, benchmarking, market segmentation, case studies, and content and visual analysis. Drawing on the author's extensive experience in tourism research, this practical text is an essential resource for tourism students.
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À propos de l?auteur
Stephen is a Professor of Tourism in the School of Hospitality, Food, and Tourism Management at the University of Guelph, Guelph, Ontario, Canada. He is also Professor Emeritus, University of Waterloo, Canada. His research interests include tourism statistics and economics, tourism informatics, tourism policy, and culinary tourism. He advises graduate students who are doing research in these areas and teaches research methods. He works with empirical ("quantitative"), subjective ("qualitative"), and mixed research designs. Steve is the author of numerous articles in scholarly journals as well as several books. He is past-Chair of the Canadian Tourism Commission's Research Committee and past-Chair of the Canadian Tourism Human Resources Council's Research Committee. He is an Elected Fellow of the International Statistical institute, past-Chair of their Committee on Statistics in Travel and Tourism, an Elected Fellow of the International Academy for the Study of Tourism, and a member Travel and Tourism International Research Association, and Slow Food International. Stephen consults with various local provincial, national, and international government and not-for-profit agencies.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Practical Tourism Research
Edité par
CABI, 2010
ISBN 10 : 1845936329
ISBN 13 : 9781845936327
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Practical Tourism Research [OP] (Tourism Studies)
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CABI (edition First), 2010
ISBN 10 : 1845936329
ISBN 13 : 9781845936327
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Practical Tourism Research [OP] (Tourism Studies)
Edité par
CABI, 2010
ISBN 10 : 1845936329
ISBN 13 : 9781845936327
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Practical Tourism Research (CABI Tourism Texts)
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CABI Publishing, 2010
ISBN 10 : 1845936329
ISBN 13 : 9781845936327
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Practical Tourism Research (CABI Tourism Texts)
Edité par
CABI Publishing -, 2010
ISBN 10 : 1845936329
ISBN 13 : 9781845936327
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Practical Tourism Research [OP] (Tourism Studies)
Edité par
CABI, 2010
ISBN 10 : 1845936329
ISBN 13 : 9781845936327
Ancien ou d'occasion
Couverture souple
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