The Ten Faces of Innovation: Strategies for Heightening Creativity- - Couverture souple

Kelley, Tom

Couverture souple

ISBN 10 : 184668031X ISBN 13 : 9781846680311

Editeur : Profile Books Ltd, 2008

Synopsis

A brilliant guide to fostering creativity and business innovation, The Ten Faces of Innovation shows how any individual can become an experienced architect, storyteller, caregiver or cross-pollinator...just four of the ten characters that can be adopted in different situations to create a broader range of solutions to business problems. At the start of the creative process you might be the 'anthropologist', going into the field to see how customers use and respond to products; later you might be the 'hurdler', who overcomes obstacles on the way to the finished product. The book explains with examples from business how adopting these characters can beat nay-sayers who stifle innovation.

A propos du livre

À propos de l'auteur

Tom Kelley is the best-selling author of Creative Confidence, The Art of Innovation and The Ten Faces of Innovation as well as a partner at the renowned design and innovation consultancy IDEO. As a leading innovation speaker, Tom has addressed business audiences in more than thirty countries. Tom is an Executive Fellow at the Haas School of Business at UC Berkeley and holds a similar role at the University of Tokyo.

Détails de l'édition

• Éditeur: Profile Books Ltd
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 184668031X
• ISBN 13: 9781846680311
• Reliure: Broché
• Nombre de pages: 304
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible