Success is won by creating compelling stories that have the power to move people. If you can't tell it, you can't sell it. This book tells you how to do both.
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Peter Guber has had an extraordinarily varied and successful career, serving as Studio Chief at Columbia Pictures; CEO of Polygram Entertainment; Chairman and CEO of Sony Pictures; and Chairman and CEO of his current venture, Mandalay Entertainment Group. Among the award-winning films he has produced or executive produced (which have garnered more than fifty Oscar nominations) are The Color Purple, Batman, and Rain Man. Guber is also Chairman of Dick Clark Productions, which produces the American Music Awards, Golden Globe Awards, and other programs. He is a professor at the UCLA School of Theater Film and Television and the Anderson School of Management and an Entertainment and Media Analyst for Fox Business News.
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Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Etat : Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00074925350
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Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
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Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Etat : Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 16324405-20
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Vendeur : Bookbot, Prague, Rébublique tchèque
Softcover. Etat : Fine. Abnutzung / Risse - leicht; Vergilbt / ausgeblichen. Stories have always had the power to move, but it has only recently become clear that purposeful stories - those created with a specific mission in mind - are essential in persuading others to support a vision or cause. For Peter Guber, what began as a knack for telling stories as one of the world's leading entertainment executives has evolved into a set of principles that anyone can use to achieve their goals - whatever you do in life, you need to be able to tell a good story. In Tell to Win, Guber explains how to move beyond Power Point slides and spreadsheets to create purposeful stories that can serve as powerful calls to action. He reveals the best way to get noticed, how to turn passive listeners into active participants, and how technology can be used to ensure audience commitment. Featuring wisdom from Guber's meetings with (and lessons from) everyone from Nelson Mandela to YouTube founder Chad Hurley, and Muhammed Ali to Steven Spielberg (who he tutored in making films), Tell to Win shows extremely entertainingly how to craft, deliver and own a story that is capable of turning others into viral advocates for your goal. N° de réf. du vendeur 4d2cd7a8-c03b-45c6-96f5-11653ae17bdc
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Vendeur : Book Grocer, Tullamarine, VIC, Australie
Paperback. Peter Guber, Profile Books Ltd. Stories have always had the power to move, but it has only recently become clear that purposeful stories - those created with a specific mission in mind - are essential in persuading others to support a vision or cause. For Peter Guber, what began as a knack for telling stories as one of the worl's leading entertainment executives has evolved into a set of principles that anyone can use to achieve their goals - whatever you do in life, you need to be able to tell a good story. In Tell to Win, Guber explains how to move beyond Power Point slides and spreadsheets to create purposeful stories that can serve as powerful calls to action. He reveals the best way to get noticed, how to turn passive listeners into active participants, and how technology can be used to ensure audience commitment. Featuring wisdom from Gube's meetings with (and lessons from) everyone from Nelson Mandela to YouTube founder Chad Hurley, and Muhammed Ali to Steven Spielberg (who he tutored in making films), Tell to Win shows extremely entertainingly how to craft, deliver and own a story that is capable of turning others into viral advocates for your goal. Paperback. N° de réf. du vendeur 9781846685569-SECONDHAND
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Vendeur : Mooney's bookstore, Den Helder, Pays-Bas
Etat : Very Good. N° de réf. du vendeur A9C8225F8FD5D82
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