Global recession, rebellion in the Middle East, and heartrending natural disasters in places as far apart as Japan and Haiti highlight how devastatingly surprising the world we live in can be. So how does a business construct and implement a strategy and embed a management approach that will enable it to get through uncertain times successfully?
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Marion Devine is a research associate for Ashridge Business School. She is the author or co-author of several management reports and books, including three Economist titles, Successful Mergers, Managing Uncertainty and A Sense of Mission.
Michel Syrett has combined a career as a journalist and writer on business and management in publications such as The Times, The Sunday Times, Management Today, Director, Asian Business and the South China Morning Post with academic research on management topics for business schools in Britain and Asia. He has authored twenty books and reports, including three Economist titles Successful Innovation, Successful Strategy Execution and Managing Uncertainty.
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