Inside the Box: The creative method that works for everyone - Couverture souple

Boyd, Drew; Goldenberg, Jacob

Couverture souple

ISBN 10 : 1846686253 ISBN 13 : 9781846686252

Editeur : Profile Books Ltd, 2014

Synopsis

Forget thinking outside the box. Get inside it!

A propos du livre

À propos des auteurs

Drew Boyd spent 17 years at Johnson & Johnson, and is now Executive Director of the Master of Science in Marketing Program and Assistant Professor of Marketing and Innovation at the University of Cincinnati.

Jacob Goldenberg is Professor of Marketing at the School of Business Administration and head of the Marketing department at the Hebrew University of Jerusalem, and one of the founders of SIT, a major innovation consultancy. His work has been covered by the New York Times, Wall Street Journal, Boston Globe, BBC News, Wired and Economist.

Détails de l'édition

• Éditeur: Profile Books Ltd
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 1846686253
• ISBN 13: 9781846686252
• Reliure: Broché
• Nombre de pages: 272
• Coordonnées du fabricant: {language_tag:fr_FR,value:"Authorised Rep Compliance Limited"}