osCommerce Webmaster's Guide to Selling Online: Increase your sales and profits with expert tips on SEO, Marketing, Design, Selling Strategies, etc. - Couverture souple

Gurevych, Vadym

Couverture souple

ISBN 10 : 1847192025 ISBN 13 : 9781847192028

Editeur : Packt Publishing, 2007

Synopsis

If you have an osCommerce-based online business, this book, packed with practical techniques and proven strategies to increase online sales and expert guidance on all aspects of building a better online business and measuring your success, can help make your store a money-making enterprise that stands out from the crowd. The approaches and techniques described have worked well for successful osCommerce-based online businesses among the over 650 worldwide with which the author has been actively involved and can be applied to any small/medium sized e-commerce site. osCommerce is an open-source e-commerce solution, that can be set up on various platforms and is used by more than 10,000 businesses and sole traders worldwide. Webmasters, content managers, store owners and marketing managers, will all benefit from this book. This is not an implementation guide; developers implementing osCommerce-based e-commerce sites would benefit from reading Deep Inside osCommerce: The Cookbook.

A propos du livre

Biographie de l'auteur

Vadym Gurevych holds a Masters of Software Development degree from Kharkov National Technical University (Ukraine) and has been creating commercial software products for businesses for 10 years. His interest in learning more about the management and business side of the process led him to join the DataLink UK Ltd. in 2001 as Project Manager. Based in the UK, Datalink (which also trades as Holbi) concentrates on providing a wide range of bespoke e-commerce solutions to its local and international customers. In those days Vadym didn't imagine managing open-source projects, but since 2002 he has been creating osCommerce-based sites and this has become Datalink's main source of revenue since 2004. Now Managing Director of DataLink UK Ltd., Vadym is responsible for strategy development and business decisions, and for ensuring that his team of 30 provides customers with the most efficient solutions. Since he finds it exciting and sometimes challenging, he still personally supervises major sales deals and manages major projects. He has been happily married to his wife Elena for almost eight years now, and also finds time to write/maintain a popular blog, osCommerceBlog.com, and contribute to DatalinkUK.com and Holbi.co.uk. Vadym writes: "Talking to a customer, finding out the best solution for the business, making sure that solution is properly implemented, and seeing the business improving - is what brings satisfaction and makes me happy about the way my career has developed to date."

Présentation de l'éditeur

Practical techniques and proven strategies to increase online sales: learn from an expert! This book is for anyone administering a small/medium sized osCommerce site. This book is for anyone administering an osCommerce site, including webmasters, content managers, store owners, and marketing managers, who do not need to understand PHP or MySQL to benefit from this book. The tips and techniques described in this book can be applied to any small, medium sized e-commerce site. This is not an implementation guide; developers implementing osCommerce-based e-commerce sites would benefit from reading Deep Inside osCommerce: The Cookbook.

Détails de l'édition

• Éditeur: Packt Publishing
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 1847192025
• ISBN 13: 9781847192028
• Reliure: Broché
• Nombre de pages: 428
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible