Social Media for Wordpress: Build Communities, Engage Members and Promote Your Site - Couverture souple

Kuhlmann, Michael

Couverture souple

ISBN 10 : 1847199801 ISBN 13 : 9781847199805

Editeur : Packt Publishing, 2012

Synopsis

A quicker way to build communities, engage members, and promote your sites

• Integrate automated key marketing techniques
• Examine analytical data to measure social engagement
• Understand the core principles of establishing meaningful social connections

In Detail

Social Media can help elect a U.S. President, transform the way we educate ourselves and drum up support for disaster relief. What lies beneath the two ominous buzzwords is not some secret game-changing technology but rather a new approach at forming relationships with your audience in real-time. Discover the power of online influence many already rely on.

Social Media for WordPress: A Quicker Way to Build Communities, Engage Members and Promote Your Site is a practical how-to guide on implementing social media marketing techniques to improve user retention and initiate engaging conversations. You'll learn how to leverage third-party services like Twitter, Yahoo! Pipes and Google Analytics as well as popular WordPress extensions like FeedWordPress, bbPress and BuddyPress.

This book introduces you to the powerful combination of WordPress and social media through a variety of plugins and free third-party services.

You'll learn how to create your own social network, utilize forums and rewards to stimulate interest. You'll also learn how to automate many marketing activities, so you can spend more time connecting with your audience.

Comprised of easy-to-follow tutorials and supplemental website, you'll understand how to implement social media strategies.

What you will learn from this book

• Discover the fundamentals, misconceptions and basic implementations of social media as well as WordPress features to drive more site engagement
• Roll out your social media layer with BuddyPress and add game-like capabilities to help you engage your site members
• Create group forums using bbPress and BuddyPress, while automatically publishing WordPress posts to Twitter using RSS feeds
• Incorporate memberships and make category-specific content restrictions applicable only to non-members
• Implement Google Analytics to tracking your social media efforts and learn how to automatically email analytical reports
• Easily maintain your site by automatically backing up your site and publishing posts via email
• Automatically post tweets, so you can spend more time on genuine dialogues and less time on producing relevant tweets
• Produce QR codes for your print collateral so you can improve the accessibility of the relationships you've built online

Approach

Fast paced, quick to read, impossible to put down, this book is a complete plan for social engagement on the web.

Who this book is written for

You've heard plenty of social media success stories. You know your WordPsress site inside and out, but you want help. Stop right now and pick up a copy of this book.

A propos du livre

Présentation de l'éditeur

A quicker way to build communities, engage members, and promote your sites

• Integrate automated key marketing techniques
• Examine analytical data to measure social engagement
• Understand the core principles of establishing meaningful social connections

In Detail

Social Media can help elect a U.S. President, transform the way we educate ourselves and drum up support for disaster relief. What lies beneath the two ominous buzzwords is not some secret game-changing technology but rather a new approach at forming relationships with your audience in real-time. Discover the power of online influence many already rely on.

Social Media for WordPress: A Quicker Way to Build Communities, Engage Members and Promote Your Site is a practical how-to guide on implementing social media marketing techniques to improve user retention and initiate engaging conversations. You'll learn how to leverage third-party services like Twitter, Yahoo! Pipes and Google Analytics as well as popular WordPress extensions like FeedWordPress, bbPress and BuddyPress.

This book introduces you to the powerful combination of WordPress and social media through a variety of plugins and free third-party services.

You'll learn how to create your own social network, utilize forums and rewards to stimulate interest. You'll also learn how to automate many marketing activities, so you can spend more time connecting with your audience.

Comprised of easy-to-follow tutorials and supplemental website, you'll understand how to implement social media strategies.

What you will learn from this book

• Discover the fundamentals, misconceptions and basic implementations of social media as well as WordPress features to drive more site engagement
• Roll out your social media layer with BuddyPress and add game-like capabilities to help you engage your site members
• Create group forums using bbPress and BuddyPress, while automatically publishing WordPress posts to Twitter using RSS feeds
• Incorporate memberships and make category-specific content restrictions applicable only to non-members
• Implement Google Analytics to tracking your social media efforts and learn how to automatically email analytical reports
• Easily maintain your site by automatically backing up your site and publishing posts via email
• Automatically post tweets, so you can spend more time on genuine dialogues and less time on producing relevant tweets
• Produce QR codes for your print collateral so you can improve the accessibility of the relationships you've built online

Approach

Fast paced, quick to read, impossible to put down, this book is a complete plan for social engagement on the web.

Who this book is written for

You've heard plenty of social media success stories. You know your WordPsress site inside and out, but you want help. Stop right now and pick up a copy of this book.

Biographie de l'auteur

Michael Kuhlmann

Michael Kuhlmann is a writer, entrepreneur and web designer who specializes in WordPress and BuddyPress development. He has worked nearly 10 years in the publishing industry and has written a handful of tutorials spanning topics from print design to web design. To date, his BuddyPress themes have been downloaded more than 100,000 times.

He serves as the director of web design for Thompson Media Group, a publishing company, where he oversees seven brands and their respective web properties and marketing collateral. In 2008, he co-founded AvenueK9.com, a pet site catering to canine lovers and their furry friends, which garnered the attention of The Huffington Post and Perez Hilton. His latest offering comes in the form of a WordPress hosting service JoinEVO.com, which simplifies the process of running a self-hosted WordPress site.

Prior to becoming a web designer, he served as managing and news editor for a San Diego newspaper. His work has been published in The New York Times, The San Diego Business Journal and The San Diego Union-Tribune among other notable publications.

Détails de l'édition

• Éditeur: Packt Publishing
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 1847199801
• ISBN 13: 9781847199805
• Reliure: Broché
• Nombre de pages: 166
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne