Foreign Operation Methods: Theory, Analysis, Strategy - Couverture souple

Welch, Lawrence S.; Benito, Gabriel R.G.; Petersen, Bent

 
9781847209269: Foreign Operation Methods: Theory, Analysis, Strategy
Couverture souple
ISBN 10 : 1847209262 ISBN 13 : 9781847209269
Editeur : Edward Elgar Publishing Ltd, 2008

Synopsis

Also known as 'entry modes' or 'foreign market servicing methods', foreign operation methods are critical criteria for companies' ability to function in the international business arena. This comprehensive and accessible textbook explores the characteristics, choice, utilization and management of foreign operation methods.

The book provides an extended analysis of the various foreign operation mode options, including those that have, until now, received relatively cursory treatment. Issues such as international licensing, franchising, outsourcing, project operations and management contracts are also discussed. In addition to providing an overview of the various theoretical perspectives on foreign operation mode choice, a treatment of emerging strategy concerns such as mode combinations and mode switching is included.

Featuring a thorough overview of the various theoretical perspectives on foreign operation mode choice and use, and treatment of emerging strategy concerns such as mode combinations and mode switching, this textbook provides a somewhat broader coverage of foreign operation methods than current literature has offered until now. It will prove invaluable for a wide-ranging readership encompassing undergraduate and postgraduate students, academics and practitioners in the field of international business.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

The late Lawrence S. Welch, formerly Professor, Melbourne Business School, Australia, Gabriel R.G. Benito, Professor, BI Norwegian Business School, Norway and Bent Petersen, Professor Emeritus, Copenhagen Business School, Denmark

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Edward Elgar Publishing Ltd
Date d'édition
2008
Langue
anglais
ISBN 10 
1847209262
ISBN 13 
9781847209269
Reliure
Broché
Nombre de pages
480
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781845420444: Foreign Operation Methods: Theory, Analysis, Strategy

Edition présentée

ISBN 10 :  1845420446 ISBN 13 :  9781845420444
Editeur : Edward Elgar Publishing Ltd, 2007
Couverture rigide