Foreign Operation Methods: Theory, Analysis, Strategy - Couverture souple

Welch, Lawrence S.; Benito, Gabriel R.G.; Petersen, Bent

Couverture souple

ISBN 10 : 1847209262 ISBN 13 : 9781847209269

Editeur : Edward Elgar Publishing Ltd, 2008

Synopsis

Also known as 'entry modes' or 'foreign market servicing methods', foreign operation methods are critical criteria for companies' ability to function in the international business arena. This comprehensive and accessible textbook explores the characteristics, choice, utilization and management of foreign operation methods.

The book provides an extended analysis of the various foreign operation mode options, including those that have, until now, received relatively cursory treatment. Issues such as international licensing, franchising, outsourcing, project operations and management contracts are also discussed. In addition to providing an overview of the various theoretical perspectives on foreign operation mode choice, a treatment of emerging strategy concerns such as mode combinations and mode switching is included.

Featuring a thorough overview of the various theoretical perspectives on foreign operation mode choice and use, and treatment of emerging strategy concerns such as mode combinations and mode switching, this textbook provides a somewhat broader coverage of foreign operation methods than current literature has offered until now. It will prove invaluable for a wide-ranging readership encompassing undergraduate and postgraduate students, academics and practitioners in the field of international business.

A propos du livre

À propos de l'auteur

The late Lawrence S. Welch, formerly Professor, Melbourne Business School, Australia, Gabriel R.G. Benito, Professor, BI Norwegian Business School, Norway and Bent Petersen, Professor Emeritus, Copenhagen Business School, Denmark

Détails de l'édition

• Éditeur: Edward Elgar Publishing Ltd
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 1847209262
• ISBN 13: 9781847209269
• Reliure: Broché
• Nombre de pages: 480
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible