Creating Experiences In The Experience Economy - Couverture rigide

 
9781847209306: Creating Experiences In The Experience Economy
Couverture rigide
ISBN 10 : 1847209300 ISBN 13 : 9781847209306
Editeur : Edward Elgar Publishing Ltd, 2008

Synopsis

Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically based and innovative experiences in experience firms and institutions. The contributors emphasise that experience creation is not an easy task with a straightforward formula and examine how marketed experiences are constructed, developed and innovated.

Presenting diverse and innovative perspectives, the contributors discuss and present models for how experiences are designed, produced and distributed. With its cross-disciplinary approach to experience creation, this fascinating study will appeal to researchers and academics of business administration, services, culture and tourism.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Edited by Jon Sundbo, Professor of Business Administration and Innovation, Department of Social Sciences and Business, Roskilde University and Per Darmer, Associate Professor, Department of Organisation, Copenhagen Business School, Denmark

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Edward Elgar Publishing Ltd
Date d'édition
2008
Langue
anglais
ISBN 10 
1847209300
ISBN 13 
9781847209306
Reliure
Relié
Nombre de pages
272
Éditeur
Sundbo Jon, Darmer Per
Coordonnées du fabricant
non disponible
Personne responsable
non disponible