Articles liés à The Halo Effect: How Managers let Themselves be Deceived

The Halo Effect: How Managers let Themselves be Deceived - Couverture souple

Rosenzweig, Phil

 
9781847393364: The Halo Effect: How Managers let Themselves be Deceived
Couverture souple
ISBN 10 : 1847393365 ISBN 13 : 9781847393364
Editeur : Pocket Books, 2008

Synopsis

Why do some companies prosper while others fail? Despite great amounts of research, many of the studies that claim to pin down the secret of success are based in pseudoscience. THE HALO EFFECT is the outcome of that pseudoscience, a myth that Philip Rosenzweig masterfully debunks in THE HALO EFFECT.

THE HALO EFFECT highlights the tendency of experts to point to the high financial performance of a successful company and then spread its golden glow to all of the company's attributes - clear strategy, strong values, and brilliant leadership. But in fact, as Rosenzweig clearly illustrates, the experts are not just wrong, but deluded.

Rosenzweig suggests a more accurate way to think about leading a company, a robust and clearheaded approach that can save any business from ultimate failure.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Phil Rosenzweig is a professor at the International Institute for Management Development (IMD) in Lausanne, Switzerland. Formerly at Harvard Business School, he has published numerous articles on business policy and management. He lives in Sedbergh, Cumbria and Lausanne.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Pocket Books
Date d'édition
2008
Langue
anglais
ISBN 10 
1847393365
ISBN 13 
9781847393364
Reliure
Broché
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
non disponible