Promotional Marketing Law: A Practical Guide (previously
titled Sales Promotion and Direct Marketing Law: A Practical Guide)
offers comprehensive advice on the law relating to sales promotion.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Philip Circus has been extensively involved in the legal side of marketing for over 30 years. He was made a Fellow of the Institute of Promotional Marketing (IPM), where he is Legal Affairs Director, in recognition of his outstanding services to the promotional marketing industry. He is also a Fellow of the British Promotional Merchandise Association (BPMA), which awarded him its Sword of Honour for his services to the Association and the world of promotional marketing in general. Philip Circus advises private clients through his consultancy practice, Lawmark.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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