Writing Health Communication: An Evidence-Based Guide - Couverture rigide

Couverture rigide

ISBN 10 : 1847871852 ISBN 13 : 9781847871855

Editeur : SAGE Publications Ltd, 2011

Synopsis

Research has shown that information given to patients and materials designed to influence health behaviour often fail to achieve their aims. As a result, health professionals need proven strategies to ensure that information is selected, designed and presented appropriately for the target audience. In response, Writing for Health Communication provides a practical guide to designing health information, using evidence-based strategies to engage, inform and persuade different audiences.

The book outlines the steps a writer needs to go through in creating successful materials. Starting with an understanding of how people read and process information and how behaviour is influenced, the book then covers the practicalities of

" Choosing an approach

" Message framing

" Text design and layout

" Using graphics

" Computer tailoring

Each chapter is illustrated with examples - including both good and bad practice and covering a range of health topics. For students and professionals in healthcare, health promotion, health education and public health, Writing for Health Communication is an invaluable guide to best practice.

Détails de l'édition

• Éditeur: SAGE Publications Ltd
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 1847871852
• ISBN 13: 9781847871855
• Reliure: Relié
• Numéro d'édition: 1
• Nombre de pages: 175
• Éditeur: Abraham Charles, Kools Marieke
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible