Articles liés à Key Concepts in Marketing (Sage Key Concepts series)
Synopsis
Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today.
Each entry comprises of: -Definition -Summary -Broader discussion -Examples and illustrations -Key literature and further reading Introductory chapters serve to situate and introduce the topics.Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Jim Blythe is Visiting Professor of Marketing at University of Plymouth, UK. Jim Blythe has been a Merchant Navy officer, a ladies hairdresser, a business consultant, a rock musician, a truck driver, a company director and an award-winning playwright all before becoming an academic - he always planned on having a varied life and likes learning new skills. Currently he is trying to learn to grow vegetables (with limited success...), but he has a pilot's licence and has learned to play drums in a samba band, so the beat goes on.
Jim has written 18 books, over 50 journal articles, and has contributed chapters to 8 other books. He has taught overseas, written open-learning packs for international training organisations and has been a Senior Examiner for the Chartered Institute of Marketing.
His next venture is to study for a degree in modern languages - having left school at 16 he thinks it's time to get the education he missed out on. He holds four real degrees (including one fake), and therefore feels somewhat irritated that he is mainly known for winning the Cardiff heat of the TV show, Come Dine With Me. Perhaps the latest editions of his textbooks will help redress the balance a little...
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurSAGE Publications Ltd
- Date d'édition2009
- ISBN 10 1847874991
- ISBN 13 9781847874993
- ReliureBroché
- Langueanglais
- Nombre de pages232
- Coordonnées du fabricantnon disponible
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Key Concepts in Marketing
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Softcover. Etat : As New. Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry comprises -Definition -Summary -Broader discussion -Examples and illustrations -Key literature and further reading Introductory chapters serve to situate and introduce the topics. N° de réf. du vendeur d88b4138-f883-40ac-80fa-47f40845ecaa
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Key Concepts in Marketing (Sage Key Concepts series)
Edité par
SAGE Publications Ltd, 2009
ISBN 10 : 1847874991
ISBN 13 : 9781847874993
Ancien ou d'occasion
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Paperback. Etat : Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. N° de réf. du vendeur GOR012111511
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Key Concepts in Marketing
Edité par
SAGE Publications, Limited, 2009
ISBN 10 : 1847874991
ISBN 13 : 9781847874993
Ancien ou d'occasion
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Key Concepts in Marketing (Sage Key Concepts Series)
Edité par
Sage Publications Ltd, 2009
ISBN 10 : 1847874991
ISBN 13 : 9781847874993
Ancien ou d'occasion
Couverture souple
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Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9781847874993. N° de réf. du vendeur 9162511
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Key Concepts in Marketing (Sage Key Concepts Series)
Edité par
Sage Publications Ltd, 2009
ISBN 10 : 1847874991
ISBN 13 : 9781847874993
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9781847874993. N° de réf. du vendeur 9162510
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Key Concepts in Marketing
Edité par
Sage Publications Ltd, 2009
ISBN 10 : 1847874991
ISBN 13 : 9781847874993
Ancien ou d'occasion
Paperback
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Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.65. N° de réf. du vendeur G1847874991I4N00
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Key Concepts in Marketing
Edité par
SAGE Publications, Limited, 2009
ISBN 10 : 1847874991
ISBN 13 : 9781847874993
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books: West, Reno, NV, Etats-Unis
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Etat : Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 8940716-6
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Key Concepts in Marketing
Edité par
SAGE Publications Ltd, 2009
ISBN 10 : 1847874991
ISBN 13 : 9781847874993
Neuf
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Vendeur : Romtrade Corp., STERLING HEIGHTS, MI, Etats-Unis
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Etat : New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. N° de réf. du vendeur ABNR-5393
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Key Concepts in Marketing (Sage Key Concepts series) (Key Concepts (Sage))
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Sage Publications Ltd 05.03.2009, 2009
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ISBN 13 : 9781847874993
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Etat : sehr gut - gebraucht. Taschenbuch 232 S. Sehr guter Zustand, ohne Namenseintrag Zustand: 2, sehr gut - gebraucht, Taschenbuch Sage Publications Ltd , 2009-03-05 232 S. , Key Concepts in Marketing (Sage Key Concepts series) (Key Concepts (Sage)), Blythe, Jim. N° de réf. du vendeur BU228422
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Key Concepts in Marketing
Edité par
SAGE Publications Ltd, 2009
ISBN 10 : 1847874991
ISBN 13 : 9781847874993
Neuf
Couverture souple
Vendeur : Basi6 International, Irving, TX, Etats-Unis
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Etat : Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. N° de réf. du vendeur ABEJUNE24-244395
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