Decisive: How to make better choices in life and work - Couverture souple

Heath, Chip; Heath, Dan

Couverture souple

ISBN 10 : 1847940854 ISBN 13 : 9781847940858

Editeur : Random House Business Books, 2013

Synopsis

Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow. In the process, they show why it is that experts frequently make mistakes. They demonstrate the perils of getting trapped in a narrow decision frame. And they explore people's tendency to be over-confident about how their choices will unfold. Drawing on case studies as diverse as the downfall of Kodak and the inspiring account of a cancer survivor, they offer both a fascinating tour through the workings of our minds and an invaluable guide to making smarter decisions. Winner in the Practical Manager category of the CMI Management Book of the Year awards 2014.

A propos du livre

À propos des auteurs

Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books: Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California.

Dan Heath is the #1 New York Times bestselling co-author/author of six books, including Made to Stick, Switch, and The Power of Moments. His books have sold over four million copies worldwide and been translated into thirty-five languages. Dan also hosts the award-winning podcast What It’s Like To Be…, which explores what it’s like to walk in the shoes of people from different professions (a mystery novelist, a cattle rancher, a forensic accountant, and more). He lives in Durham, North Carolina.

Détails de l'édition

• Éditeur: Random House Business Books
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 1847940854
• ISBN 13: 9781847940858
• Reliure: Broché
• Nombre de pages: 336
• Coordonnées du fabricant: non disponible
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