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'Lonely Young Officer, up to his neck in Flanders mud, would like to correspond with young lady (age 18-20), cheery and good looking.' 1916
'Discreet, attractive couple 21 and 25 wish to meet couples and singles 21-35 for exciting and fun-loving adult relationships. Open-minded but not way out. No prejudices. Full length photo, address, and detailed letter assures same.' 1969
From the 'sporty' girls and 'artistic' boys of the Edwardian era to the 'lonely' soldiers of the Great War, the marriage bureaux of the fifties, and on to the swingers of the sixties and the internet dating sites of today, Classified tells the hidden history of those who used personal ads to search for love, friendship, marriage and adventure. Ever since its invention, back in the seventeenth century, the personal column has been a gateway to all sorts of delights and dangers, and has had its heroes and villains - the pioneering lonely hearts entrepreneur Alfred Barrett; Heather Jenner, queen of the marriage bureaux; the shadowy pornographer Cyril Benbow, and Hayley Morriss, the 'Sultan of Sussex', who treated his carefully-assembled domestic staff as his own personal harem.
Surprising and fascinating, Classified shows how ordinary people grappled with love, sex, marriage and friendship during the turbulent twentieth century.
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