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Competitive Intelligence 2.0: Organization, Innovation, and Territory - Couverture rigide

 
9781848213050: Competitive Intelligence 2.0: Organization, Innovation, and Territory
Couverture rigide
ISBN 10 : 1848213050 ISBN 13 : 9781848213050
Editeur : ISTE Ltd and John Wiley & Sons Inc, 2011

Synopsis

The recent "concept of 2.0", a consequence of "Web 2.0", discusses the emergence of a new style, emancipated from the Web, which finds applications in all areas of social activity: management, innovation, education, organization, territory, etc.

This book considers the implications of the changing paradigm for competitive, economic and territorial intelligence applied to innovation, value creation and enhancement of territories. Competitive intelligence is therefore in the "2.0" and its values: perpetual beta, user-generated content, social relations, etc., horizontality, a renewed legitimacy.

This book, collecting contributions from international experts, testifies to the heterogeneity and richness of possible approaches. It provides a totally new way of evaluating the impact of 2.0 with concrete examples, while analyzing the theoretical models allowing the reader to develop in other contexts the described cases of success.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Luc Quoniam is a university professor, a member of the Paragraphe Laboratory University Paris 8 in France, and leader of the Lab4U Research Laboratory in Science of Information and Communication 2.0.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
ISTE Ltd and John Wiley & Sons Inc
Date d'édition
2011
Langue
anglais
ISBN 10 
1848213050
ISBN 13 
9781848213050
Reliure
Relié
Nombre de pages
400
Éditeur
Quoniam Luc
Coordonnées du fabricant
non disponible
Personne responsable
non disponible