Articles liés à Current and Emerging Issues in the Audiovisual Industry

Current and Emerging Issues in the Audiovisual Industry - Couverture rigide

Medina, Mercedes; Herrero, Mónica; Urgellés, Alicia

 
9781848219779: Current and Emerging Issues in the Audiovisual Industry
Couverture rigide
ISBN 10 : 1848219776 ISBN 13 : 9781848219779
Editeur : ISTE Ltd and John Wiley & Sons Inc, 2017

Synopsis

This book focuses on the challenges of competition in television broadcasting markets. How is the evolution from a two-sided market to platform economics reshaping competition in television broadcasting? How are new market dynamics changing competition for content creation and acquisition and the revenue streams? Will content remain king? Or will new competitive dynamics undermine the sustainable creation of high quality content, especially in small media markets?

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Mercedes Medina teaches Media Economics and Entrepreneurship in Communication at the University of Navarra (Spain). Her research interests are focused on media markets, strategic management and quality in media content.

Mónica Herrero is Dean of the School of Communication of the University of Navarra (Spain). She lectures in Media Management and her research focuses on television economics and new relationships in the digital era.

Alicia Urgellés is a PhD candidate in the Department of Media Management at the University of Navarra (Spain). Her research focuses on entertainment media economics and business models in the video-on-demand context.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
ISTE Ltd and John Wiley & Sons Inc
Date d'édition
2017
Langue
anglais
ISBN 10 
1848219776
ISBN 13 
9781848219779
Reliure
Relié
Nombre de pages
176
Coordonnées du fabricant
non disponible
Personne responsable
non disponible