Essential Strategy - Couverture souple

Durgan, Graham

Couverture souple

ISBN 10 : 184843720X ISBN 13 : 9781848437203

Editeur : Emile Woolf International, 2017

Synopsis

This Essential Guide covers the key elements of business strategy including: • The need for, and purpose of, strategic and business analysis • Environmental issues affecting strategic position • Competitive forces affecting strategic position • Marketing and the value of goods and services • Internal resources, capabilities and competences • Mission, stakeholders, ethics, culture and integrated reporting • The influence of corporate strategy on an organisation • Alternative approaches to achieving competitive advantage • Alternative directions and methods of development • Strategic action • Business process change • e-Business • Project management • Finance and business strategy • People

Détails de l'édition

• Éditeur: Emile Woolf International
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 184843720X
• ISBN 13: 9781848437203
• Reliure: Broché
• Nombre de pages: 536
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible