Virus of the Mind: The Revolutionary New Science of the Meme and How It Can Help You - Couverture souple

Richard, Brodie

Couverture souple

ISBN 10 : 1848501277 ISBN 13 : 9781848501270

Editeur : Hay House Uk, 2009

Synopsis

We are surrounded by information in the 21st Century: we are bombarded by advertising, attitudes, celebrities, news, wars, fashion, the latest fads... the sheer amount of information we have access to appears untameable, unworkable, and too much to gain sense from unless we pick and choose very carefully.

However, our choices are very often made for us as the result of advertising, media companies, the government and popular culture. The results of these choices are called memes, and their impact is shaping not just society but us individually, and on a core level, beyond psychology, personal free will, and even genetics.

The very first book on the subject of memes, and how they behave just like viruses, this is an incredible study into the power of communication and "going along with everyone else". Virus of the Mind explains just how we are "infected" by the deliberate shaping of society's attitudes and behaviours - and how we can cure ourselves.

A propos du livre

À propos de l'auteur

Richard Brodie is best known as theorigianl author of Microsoft Word. His ground-breaking book on memes, Virus of the Mind, spent 52 weeks on the Amazon.Com Hot 100 and is used as a text in many colleague courses. An accomplished speaker, Mr. Brodie has appeared on dozens of television and radio shows, including Oprah. He is married and lives in the Seattle area.

Détails de l'édition

• Éditeur: Hay House Uk
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 1848501277
• ISBN 13: 9781848501270
• Reliure: Broché
• Nombre de pages: 288
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne