Marketing: A Critical Textbook - Couverture rigide

Ellis, Nick; Fitchett, James; Higgins, Matthew; Jack, Gavin; Lim, Ming; Saren, Michael; Tadajewski, Mark

Couverture rigide

ISBN 10 : 1848608772 ISBN 13 : 9781848608771

Editeur : Sage Publications Ltd, 2010

Synopsis

Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering active consideration of marketing in the world.

A propos du livre

À propos des auteurs

Mike Saren previously held chairs in marketing at the universities of Stirling and Strathclyde and was awarded an Honorary Fellowship of the UK Academy of Marketing in July 2007. He was a convener of the marketing streams at the Critical Management Studies Conferences, 1999-2011; and one of the founding editors in 2001 of the journal 'Marketing Theory'' (Sage Publications). Also co-editor of books on Rethinking Marketing, (Brownlie et al, 1999, Sage) and Critical Marketing: Defining the Field (Saren et al, Elsevier, 2007). His introductory text is Marketing Graffiti: The View from the Street (Saren, 2006, Butterworth Heinemann).

I have previously taught at the Universities of Leicester, Essex and Strathclyde and my research interests are fairly eclectic. I continue to engage in research related to the history of marketing, with a specific focus on the influence of the Cold War on marketing and advertising theory. An on-going stream of research deals with racism and eugenics in marketing theory, thought and practice. Suffice to say, these are just a sample of what is presently occupying my attention.

Détails de l'édition

• Éditeur: Sage Publications Ltd
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 1848608772
• ISBN 13: 9781848608771
• Reliure: Relié
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible