Articles liés à Marketing: A Critical Textbook

Marketing: A Critical Textbook - Couverture souple

Jack, Gavin; Higgins, Matthew; Fitchett, James; Ellis, Nick

 
9781848608788: Marketing: A Critical Textbook
Couverture souple
ISBN 10 : 1848608780 ISBN 13 : 9781848608788
Editeur : SAGE Publications Ltd, 2010

Synopsis

With a focus on introducing the key concepts of critical and alternative marketing, this text brings the real-world challenges and considerations of marketing to students. Both productive and positive, the approach taken offers other ways of looking at, and solving, marketing 'problems'.

Using examples and case studies to illustrate and discuss major alternative and critical perspectives on the subject, it enables students to constructively question the conventional assumptions, concepts and models with which they are already familiar.

-Each chapter in this book presents the alternative(s) approaches to the topic step by step

-Real world case studies and examples

-Fully supported with chapter pedagogy

-Features a Companion Website, including Instructor's Manual

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Nick Ellis, Senior Lecturer in Critical Marketing, University of Leicester
James Fitchett, Reader in Consumption and Marketing, University of Leicester
Matthew Higgins, Senior Lecturer in Marketing and Consumption, University of Leicester
Gavin Jack, Professor of Management, La Trobe University
Ming Lim, Lecturer in Critical Marketing, University of Leicester
Michael Saren, Professor of Marketing, University of Leicester
Mark Tadajewski, Lecturer in Critical Marketing, University of Leicester

À propos de la quatrième de couverture

Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering active consideration of marketing in the world.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
SAGE Publications Ltd
Date d'édition
2010
Langue
anglais
ISBN 10 
1848608780
ISBN 13 
9781848608788
Reliure
Broché
Numéro d'édition
1
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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