The Connected Customer: The Changing Nature of Consumer and Business Markets - Couverture rigide

Couverture rigide

ISBN 10 : 1848728379 ISBN 13 : 9781848728370

Editeur : Routledge, 2010

Synopsis

In today’s connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend that is facilitated by recent advances in electronic media and telecommunication (i.e., MySpace, Facebook, Twitter and Cyworld). Consumers are also increasingly connected with brands and seek to play a more participative role in their relationship with companies, stimulating companies to reconsider how to connect with consumers. 

This book consists of a collection of chapters by thought-leaders in the field of marketing and beyond that deals with the rich facets of connectivity. This edited volume is a great source of research ideas and fresh theory building for academics and students in marketing and related fields who wish to understand this exciting field. It will be a source of inspiration for practitioners who are eager to take up the challenge and adapt their marketing strategies to the changing nature of consumer and business markets.

A propos du livre

À propos de l'auteur

Stefan H.K. Wuyts, Marnik G. Dekimpe, Els Gijsbrechts, F.G.M.(Rik) Pieters

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 1848728379
• ISBN 13: 9781848728370
• Reliure: Relié
• Numéro d'édition: 1
• Nombre de pages: 372
• Éditeur: Wuyts Stefan H.K., Dekimpe Ph.D. Marnik G., Gijsbrechts Els, Pieters F.G.M.(Rik)
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne