Encouraging Sustainable Behavior: Psychology and the Environment - Couverture rigide

Couverture rigide

ISBN 10 : 184872988X ISBN 13 : 9781848729889

Editeur : Psychology Press Ltd, 2014

Synopsis

This book brings together a large number of divergent scientific disciplines and theoretical approaches to address and explain the multiple selves that drive the attitude-behavior discrepancy in consumer demand for sustainability.

A propos du livre

À propos de l'auteur

Hans C. M. van Trijp holds the Chair of Marketing and Consumer Behavior at Wageningen University and is part-time Lead Scientist in Consumer Behavior at Unilever R&D in the Netherlands. His scientific work focuses primarily on the extent to which consumer behavior theory can be exploited to inform marketing strategies to enhance sustainable consumer behavior. He was the Scientific Director within the Dutch innovation program Transforum in the area of mobilizing consumer demand for sustainable products and services. He has published extensively in the marketing, consumer psychology, and food domains. He is a member of the editorial boards of the International Journal of Research in Marketing and Food Quality and Preference and chairs the Food and Consumer working group within the European Technology Platform Food for Life with the aim to leverage the research agendas between industry and governments across Europe.

Détails de l'édition

• Éditeur: Psychology Press Ltd
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 184872988X
• ISBN 13: 9781848729889
• Reliure: Relié
• Nombre de pages: 272
• Éditeur: Van Trijp Hans C.M.
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne