Step Away from the Crayons: Building a Strong B2B Brand - Couverture souple

Bright, Alan; Parr, Phil

 
9781848760226: Step Away from the Crayons: Building a Strong B2B Brand
Couverture souple
ISBN 10 : 1848760221 ISBN 13 : 9781848760226
Editeur : Matador, 2008

Synopsis

Step Away From the Crayons specifically addresses the subject of branding in the business to business arena. The book introduces the concept of 'holistic branding', a vital ingredient for business success in the 21st century - not just another marketing methodology.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Alan Bright has nearly 40 years in the design industry, as a designer andphotographer. In 1979 he designed the typeface 'Brighton' which has been used as the text face for thebook. Alan started running his own business in 1980, and is now CEO of Twentyfive Creative LLP.Phil Parr is a strategic Brand Specialist and Director of Twentyfive Creative LLP. Phil has 20 yearsexperience working in large corporates in the Financial Services sector. Phil joined Twentyfive in 2002and has spent the last 2 years developing and finefine-tuning the Holistic Brand model and toolset.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Matador
Date d'édition
2008
Langue
anglais
ISBN 10 
1848760221
ISBN 13 
9781848760226
Reliure
Broché
Nombre de pages
206
Coordonnées du fabricant
non disponible
Personne responsable
non disponible