Everything is Obvious: Why Common Sense is Nonsense - Couverture souple

Watts, Duncan J.

Couverture souple

ISBN 10 : 184887216X ISBN 13 : 9781848872165

Editeur : Atlantic Books, 2012

Synopsis

Sociologist Duncan Watts explains in this provocative book that the explanations that we give for the outcomes that we observe in life - explanations that seem obvious once we know the answer - are less useful than they seem. Watts shows how commonsense reasoning and history conspire to mislead us into thinking that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry.

Only by understanding how and when common sense fails can we improve how we plan for the future, as well as understand the present-an argument that has important implications in politics, business, marketing, and even everyday life.

A propos du livre

À propos de l'auteur

Duncan Watts is a principal research scientist at Yahoo! Research, and a former professor of sociology at Columbia University. His research on social networks and collective dynamics has appeared in a wide range of academic journals, including Nature, Science, and the American Journal of Sociology. He is also the author of two previous books, Six Degrees: The Science of a Connected Age; and Small Worlds: The Dynamics of Networks between Order and Randomness. He lives in New York.

Détails de l'édition

• Éditeur: Atlantic Books
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 184887216X
• ISBN 13: 9781848872165
• Reliure: Broché
• Nombre de pages: 352
• Coordonnées du fabricant: non disponible
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