The era of the monolithic, self-contained, inwardly focused corporation is over. In Wikinomics Don Tapscott and Anthony D. Williams showed how the internet is changing the way the very smartest business managers think about structures and strategies in the 21st century. Now, in MacroWikinomics, they demonstrate how this revolution in thinking is spreading outwards to other sectors - from education and scientific institutions, to entertainment and media, to government and democracy.
MacroWikinomics is a groundbreaking and definitive look at achieving success for a new century, a new media, a new generation and a new economy.
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Anthony D. Williams has been researching and writing about trends in technology and society for over a decade. His advice has been sought by Fortune 500 firms and international institutions, including the World Bank. He holds a Masters in Research from London School of Economics and is Vice President and Executive Editor at New Paradigm. Wikinomics as published by Atlantic Books in 2007.
DON TAPSCOTT is Chief Executive and founder of New Paradigm, a think tank and strategy consulting company. He is the author of ten books including the bestsellers Paradigm Shift and The Digital Economy. He teaches at the Rotman School of Management at the University of Toronto. Wikinomics was published by Atlantic Books in 2007.
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