The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry - Couverture rigide

Gaudillière, Jean-Paul

Couverture rigide

ISBN 10 : 1848935595 ISBN 13 : 9781848935594

Editeur : Pickering & Chatto (Publishers) Ltd, 2015

Synopsis

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

A propos du livre

À propos de l'auteur

Jean-Paul Gaudilliere is based at the Max Planck Institute for the History of Science. Publications include Living Properties: Making Knowledge and Controlling Ownership in the History of Biology, co-ed, (2009) and 'How Pharmaceuticals became Patentable: The Production and Appropriation of Drugs in the Twentieth Century', History and Technology (2008). Ulrike Thoms is a senior researcher at the Institute for the History of Medicine and Ethics in Medicine, Berlin. Among her many publications is a major study on the food in German hospitals and prisons, and recent articles include 'Consuming Bodies: The Commodification and Technification of Slenderness in the Twentieth Century', from Globalizing Beauty: Consumerism and Body Aesthetics in the Twentieth Century (2013).

Détails de l'édition

• Éditeur: Pickering & Chatto (Publishers) Ltd
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 1848935595
• ISBN 13: 9781848935594
• Reliure: Relié
• Nombre de pages: 284
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne