Essentials of Strategic Management - Couverture rigide

Pitt, Martyn; Koufopoulos, Dimitrios

Couverture rigide

ISBN 10 : 1849201862 ISBN 13 : 9781849201865

Editeur : SAGE Publications Ltd, 2012

Synopsis

This exciting new textbook is built on the belief that strategic management principles are more straightforward than they seem. Unlike other textbooks, Essentials of Strategic Management does not overcomplicate the discussion with enigmatic layers of theory or irrelevant perspectives from other disciplines. Instead you will find focused, clearly articulated coverage of the key topics of strategic management, encouraging critical reflection and deeper exploration on your own terms. Fully developed to cover the essentials of any strategic management course, authors Martyn R. Pitt and Dimitrios Koufopoulos not only create understanding of the principles of strategy, but shows you how to apply them constructively in the face of real-world practicalities.

A propos du livre

À propos de la quatrième de couverture

Built on the belief that strategic management principles are more straightforward than they seem, this textbook has been developed to cover the essential principles of any strategic management course and how to apply them in the real world.

Détails de l'édition

• Éditeur: SAGE Publications Ltd
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 1849201862
• ISBN 13: 9781849201865
• Reliure: Relié
• Nombre de pages: 451
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne