101 Ways To Win An Election - Couverture souple

Pack, Mark; Maxfield, Edward

Couverture souple

ISBN 10 : 1849543127 ISBN 13 : 9781849543125

Editeur : Biteback Publishing, 2012

Synopsis

Ever wanted to get a better deal for your community? Ever watched politicians and thought I could do a better job ? This book reveals the secrets and skills you need to take the first step to power getting elected. Written by two experienced political insiders, it is a breezy, accessible grass-roots guide to running an election campaign at any level. It draws on successful tactics from around the world and presents the lessons in a digestible format a hundred short chapters that together will tell you How To Win an Election. Among the many lessons you will learn along the way are why you must learn to hate trees; why a picture is NOT worth a 1,000 words; why you must always have more people than chairs; why the best form of advertising is also the very worst, and why communicating is like cooking

A propos du livre

À propos de l'auteur

Mark Pack is Head of Digital at MHP Communications, one of the top ten communications consultancies in the UK. He was previously Head of Innovations at the Liberal Democrats and ran the party s 2001 and 2005 internet general election campaigns. He is Co-editor of Liberal Democrat Voice, one the UK s leading political blogs. Dr Edward Maxfield has worked as a campaigns and communications professional for over a decade. He has also worked as a lecturer, a lobbyist and for some of the world s biggest business consultancy firms. He ran the Liberal Democrat campaign in North Norfolk in 2001 when the party won that constituency for the first time. He went on to join the Liberal Democrats national campaign department advising local campaigners and setting up a central market research team for the party. He was a candidate in the 2009 European Parliament elections.

Détails de l'édition

• Éditeur: Biteback Publishing
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 1849543127
• ISBN 13: 9781849543125
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible