What Would Apple Do?: How You Can Learn from Apple and Make Money, Inspirations and Ideas - Couverture souple

Beckmann, Dirk

Couverture souple

ISBN 10 : 1849545731 ISBN 13 : 9781849545730

Editeur : Biteback Publishing, 2013

Synopsis

In 2011, Apple officially became the most valuable company of all time. iPod, iPad, iTunes, App Store... the list goes on. Apple's must-have products add up to one giant success story. So what's their secret? What makes Apple the most innovative company on the planet? The answer: Apple does exactly the opposite of what any other company would do. Unlike the competition, Apple develops devices and programs by concentrating on a small number of functions. Forget complex market analyses. Forget asking customers to help develop products. And, unlike Google and other internet giants, it wants you to pay for them. Apple combines traditional business thinking with the endless opportunities of the digital age. In this brave new world where brands and products are dragged into the opinion marketplace, What Would Apple Do? (short and sweet, just how Apple would do a book) brilliantly and concisely reveals how you can learn from Apple to develop compelling business ideas and market them successfully.

A propos du livre

À propos de l?auteur

Dirk Beckmann is an entrepreneur, author and lecturer. The main subjects of his work are digital business models, new technology, and design thinking.

Détails de l'édition

• Éditeur: Biteback Publishing
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 1849545731
• ISBN 13: 9781849545730
• Reliure: Broché
• Nombre de pages: 208
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible