Handbook of Developments in Consumer Behaviour - Couverture rigide

Couverture rigide

ISBN 10 : 1849802440 ISBN 13 : 9781849802444

Editeur : Edward Elgar Publishing Ltd, 2012

Synopsis

This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice. Undergraduate and postgraduate students and researchers in marketing with interests in consumer behaviour will find this enriching resource invaluable.

A propos du livre

À propos de l?auteur

Edited by Victoria K. Wells, Professor of Sustainable Management, School for Business and Society, University of York and Gordon Foxall, Distinguished Research Professor, Cardiff Business School, Cardiff University, UK

Détails de l'édition

• Éditeur: Edward Elgar Publishing Ltd
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 1849802440
• ISBN 13: 9781849802444
• Reliure: Relié
• Nombre de pages: 624
• Éditeur: Wells Victoria K., Foxall Gordon
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible