Typesense. Making Sense Of Type On The Computer, Edition En Anglais - Couverture souple

Wheeler, Susan-G; Wheeler, Gary-S

Couverture souple

ISBN 10 : 1850328188 ISBN 13 : 9781850328186

Editeur : Itps, 1996

A propos du livre

Présentation de l'éditeur

For undergraduate courses in Typography, Typographic Design, Publication Design, and Desktop Publishing in design curricula.

 

TypeSense makes understanding type easier by taking readers from the broadest decisions, made first in a document or design, to the detailed decisions, made later in the design’s development.

 

Susan G. Wheeler's enduring fascination with typefaces-the beautiful shapes, diverse styles, and the typographic artwork created from them is something she enjoys sharing with others. Working with type, however, can be daunting for beginning design and typography students or new publication design students. All the details, rules, stylistic variations, and interrelationships feel overwhelming at first.  After realizing there were no texts at the intermediate level on the market that addressed the issue as comprehensively as she wanted (history, typesetting, typography design, and publication design) and presented typographic documents and designs from the initial research through to their conclusion.  Typesense fills the need for such a text.

Présentation de l'éditeur

For undergraduate courses in Typography, Typographic Design, Publication Design, and Desktop Publishing in design curricula.

Treating typography as a respected artform and a serious design area worthy of study, this comprehensive text covers typographic history, typesetting, and typographic design all in one book. Rich with examples, it keys in on four major areas of typography usage―on a page, in a paragraph, in a sentence, and as a design element―and helps students make sense of type on the computer and create professional-quality typographic designs that most effectively facilitate a reader's “connection” with the printed word. Written by authors who understand what today's designer needs to be a success, it is a uniquely substantial text and an indispensable reference source rolled into one―painting a colorful backdrop for the discipline with discussions on the intriguing men and women who established the foundation of typography for today's type artists; giving students step-by-step design process insight applied to actual examples; and stressing communication as the fundamental goal of typography throughout.

Détails de l'édition

• Éditeur: Itps
• Date d'édition: 1996
• Langue: anglais
• ISBN 10: 1850328188
• ISBN 13: 9781850328186
• Reliure: Broché
• Nombre de pages: 178
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible