Universally-recognized signs and symbols have always been among the most important elements of communication. By why is it that certain configurations of dot and line, and certain primary shapes, are perceived and remembered more easily than others? Taking the six faces of dice as his starting point, Frutiger writes about signs and symbols in general and the development of writing in particular. Throughout, he relates the basic principles and components of graphics to a wide range of historical, physical, linguistic and practical considerations. He embraces everything from Egyptian hieroglyphics to modern company logos in his intriguing analysis of the way that humans have always tried to express thought and communication through graphic means. This standard work is aimed at all those concerned with graphics, design, ornament and communication in general.
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Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
Etat : Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. N° de réf. du vendeur wbs6464534773
Quantité disponible : 1 disponible(s)
Vendeur : Lost Books, AUSTIN, TX, Etats-Unis
Hard cover. Text in English, German. 360p. : ill.; 27 cm. Includes: Illustrations, Maps. Bibliography: p360. Very good in very good dust jacket. N° de réf. du vendeur Alibris.0016933
Quantité disponible : 1 disponible(s)