Brand New - Couverture souple

Couverture souple

ISBN 10 : 1851773231 ISBN 13 : 9781851773237

Editeur : Victoria & Albert Pubns, 2000

Synopsis

Perfetto (Mint) .

A propos du livre

Présentation de l'éditeur

Originally published to coincide with a major V&A exhibition, Brand New takes a look at contemporary consumer culture and the proliferation of brand identities which affect all our daily lives at the beginning of the 21st century. Ranging across fashion, design and media, Brand New sets out some provocative debates about brands, design and consuming habits. Five key sections look at: the economics and business of branding; personal and social identities in a global, commodified world; the shopping experience from mall to website and the ethical and social questions for both brand and consumer. 20 short features complement the main text, presenting snapshots of retail, branding and consumer behaviour from around the world. Critics, historians, anthropologists, sociologists, designers as well as voices from the business world offer a range of opinions on topics as diverse as shopping in China, fakes and counterfeiting, and the branding of personality. It is aimed at students and observers of modern culture and should appeal to anyone who shops as well as those with an interest in advertising, product design and fashion.

Revue de presse

'A coffee table book sprinkled with substantive essays.' --Thomas Hine, Wilson Quarterly

'Brand.New is a sourcebook for consumer culture.' --Glen Helfand, San Francisco Bay Guardian

Détails de l'édition

• Éditeur: Victoria & Albert Pubns
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 1851773231
• ISBN 13: 9781851773237
• Reliure: Broché
• Nombre de pages: 240
• Éditeur: Pavitt Jane
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible