Synopsis
Part of a series of sales guides by the author of "Close! Close! Close!", this book takes readers through the basic elements of the selling process, and shows why and how it forms the most crucial part of any business, big or small. The series brings together new editions of all John Fenton's written works, together with substantial new material in a revised and updated format, to produce a library of professional sales guides which should be useful to practising salesmen.
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