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Hollering Up a Tree: Practical Guide to Advertising and Publicity for the Smaller Company - Couverture souple

Drake, Maurice; Coombes, Terry

 
9781852522575: Hollering Up a Tree: Practical Guide to Advertising and Publicity for the Smaller Company
Couverture souple
ISBN 10 : 1852522577 ISBN 13 : 9781852522575
Editeur : Management Books 2000 Ltd, 1998

Synopsis

Areas covered include: planning the campaign, creative strategy, basic design skills and techniques for advertisements, advertising on the Internet, production of advertisements - by media covered (print, radio, tv, etc.), using outside expertise - agencies, consultants and freelancers, choosing and buying media. This highly practical guide will show readers how to create and implement a successful campaign from scratch - at a fraction of the normal cost.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Maurice Drake has spent many years at the top of the advertising profession. Formerly Group Head of Young and Rubicam, Drake went on to set up his own advertising agency, Clark Coombes Drake. Terry Coombes is also an advertising practitioner of many years experience, who has won numberous awards for creative excellence. He is co-founder of Clark Coombes Drake.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Management Books 2000 Ltd
Date d'édition
1998
Langue
anglais
ISBN 10 
1852522577
ISBN 13 
9781852522575
Reliure
Broché
Nombre de pages
184
Coordonnées du fabricant
non disponible
Personne responsable
non disponible