Emotional Selling - Couverture souple

Yule, David

Couverture souple

ISBN 10 : 185252314X ISBN 13 : 9781852523145

Editeur : Management Books 2000 Ltd, 2000

Synopsis

It is estimated that up to 80 per cent of all buying decisions are based on emotion. The key to successful sales is making the right connection with the customer, and extracting the right emotional response. This work sets out a technique to achieve this objective by thinking, acting and responding on the basis of emotion. The book offers to enable readers to improve their sales performance. Areas covered include: motivating people to talk to you; finding out what they really, really need; proposing solutions; addressing concerns; and achieving a genuine, WIN-WIN close.

Détails de l'édition

• Éditeur: Management Books 2000 Ltd
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 185252314X
• ISBN 13: 9781852523145
• Reliure: Broché
• Nombre de pages: 147
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible