Articles liés à Common-sense Business Strategy
Synopsis
Although many millions of managers have attended seminars or read books on strategy, few actually do manage their businesses strategically. Those that do tend to become millionnaires. Successful managers use strategic common-sense, not complex planning techniques which seem to be the preserve of "planning experts". This book is based on many years of successful experience of advising businesses ranging from household-name multinationals to SMEs and professional partnerships. Barrie Pearson explains what to do, how to do it and where to start. Topics covered include: how to manage strategically, using common-sense; how to lay the foundations for success; how to develop a vision for success; how to overcome obstacles to success; how to develop major alternatives; and how to make the vision reality.
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À propos de l'auteur
Barrie Pearson BSc, FCMA is Managing Director of Livingstone Fisher Associates Ltd., management consultants in London. He has worked extensively in Europe and the USA, for a range of major corporations. He is a well-respected writer and speaker on management topics and has presented many seminars for a number of academic institutions such as Ashridge and the City University, and professional Institutes here and abroad.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
