Effective Media Coverage in 90 Minutes - Couverture souple

Lamb, Ted

 
9781852525323: Effective Media Coverage in 90 Minutes
Couverture souple
ISBN 10 : 1852525320 ISBN 13 : 9781852525323
Editeur : Management Books 2000 Ltd, 2007

Synopsis

Part of a series rapidly gaining wide acceptance as a source of good ideas, this book covers a topic of interest to everyone - organisations that want to keep a clean profile, and people who love a bit of gossip and scandal. With the media (the 'meeja' as some call it!) clamouring for juicy stories, it is in an organisation's best interests to take care of their publicity machine. This book shows how good publicity and promotion offer huge benefits - and how bad publicity can often cause irreparable damage. Even if the news is bad, careful management can keep things positive and upbeat, even in adversity, and the doomsayers can be discouraged. There are best ways of presenting news to the media and there are effective ways of handling crisis - this book shows clearly how to make the most of publicity, with clear examples and a wealth of practical tips.

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Éditeur
Management Books 2000 Ltd
Date d'édition
2007
Langue
anglais
ISBN 10 
1852525320
ISBN 13 
9781852525323
Reliure
Broché
Nombre de pages
130
Coordonnées du fabricant
non disponible
Personne responsable
non disponible