Winning in Your Own Way: The Nine and a Half Golden Rules of Branding - Couverture souple

Bean, Robert

Couverture souple

ISBN 10 : 1852526270 ISBN 13 : 9781852526276

Editeur : Management Books 2000 Ltd, 2009

Synopsis

"Winning In Your Own Way" is a practical guide to strategic Brand Development, based on the experiences of a leading advertising and brand development practitioner. Its objective is to de-bunk the mystery around how Brands are created, changed, managed and mis-managed. The book is based on real and personal examples from a 30-year career with companies including BMW, BT, Honda, The Body Shop, Glaxo SmithKline, the Liberal Democrats and more. It is structured around the ten golden rules (expressed as nine and a half golden rules) learnt from the companies mentioned and from having been employee, Client, entrepreneur and consultant. Presented in full-color throughout, this is a business book with a difference, illustrating its points with style and elegance.

A propos du livre

À propos de l'auteur

The author is a well-known figure in the advertising world. Having worked in a senior position for a number of major agencies, he set up and ran his own agency for several years, before selling out and setting up his present consulting firm, Northstar Partners. His career spans over 30 years working for blue-chip clients such as BMW, lastminute.com, The Body Shop, the Liberal Democrats and Honda.

Détails de l'édition

• Éditeur: Management Books 2000 Ltd
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 1852526270
• ISBN 13: 9781852526276
• Reliure: Broché
• Nombre de pages: 144
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible