The Brand Bucket: Make Your Marketing Work - Couverture souple

Wynter, Barnaby

Couverture souple

ISBN 10 : 1852526521 ISBN 13 : 9781852526528

Editeur : Management Books 2000 Ltd, 2010

Synopsis

In 1985 SAAB Automotive commissioned a large piece of research to establish how people bought motor cars. The resulting work led to the creation of The Brand Bucket(R), a six-step decision-making model that will turn potential customers into long term customers. Since then, this approach has been applied to over 470 businesses and organisations worldwide. In the last 10 years the author has enhanced this core methodology with a number of other working tools, bringing in all the elements of the New Media and interactive marketing techniques to create a unique marketing methodology for the 21st century approach to marketing. Every company is staring at its order book looking for ways to improve it. This book shows them how.

A propos du livre

À propos de l'auteur

Barnaby Wynter spent ten years in the advertising industry working for a number of different agencies before becoming managing director of the marketing consultancy known as The Brand Bucket CompanyA", named after the trademarked branding philosophy outlined in this book.

Détails de l'édition

• Éditeur: Management Books 2000 Ltd
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 1852526521
• ISBN 13: 9781852526528
• Reliure: Broché
• Nombre de pages: 200
• Coordonnées du fabricant: non disponible
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